Since we launched our first Layar but even so we thought we’d do an annual review from an AugmentReality perspective… starting in June with:
June 2009: Layar is launched in the Netherlands only.
July 1st: Layar is a featured app in the Android Markletplace (in Holland)
Sometime in August: Started to hear the buzz about Layar – coming from an online travel background instantly grasped the potential and the ideas started flowing.
August 19th 2009: Layar Global Launch on Android.
August 22nd: The day we got our API key. The hard work commences!
September 17th-23rd: AugmentReality launches 4 Layars in quick succession: London Tubes, UK Hotels, London Theatres and Food and Drink UK .
October 1st: Buys domain names augmentreality.co.uk, augment-reality.com and augment-reality.co.uk. How come they were still available?!
October 5th-9th: Another big launch week with Food and Drink Australia and Canada and Golf UK & USA Layars.
October 9th: www.augmentreality.co.uk is launched.
October 14th: Layar hits the iPhone app store – download stats go wild!
October 28th: Over 50’000 downloads of our apps to date.
October 29th: Invited to be one of 30 beta testers for Layar 3.0
November 10th: AugmentReality is contracted to develop Layars for European Directories (Yellow Pages) for Poland, Slovakia and Czech Republic.
November 11th: AugmentReality is featured in the developer catalog on the Layar.com website.
November 12th: In-N-Out Burger Layar launches.
November 19th: Attends CaT Event in London with Claire Boonstra (Layar co-founder and VP of Content and Community)
November 20th: Secures deal to develop Layars for a second major company: MTS (Russian telecoms firm with 91m subscribers)
December 1st: Layar 3.0 Launches - 5 showcases including our very own Beatles Layar. Twitter goes mad for it, must’ve nearly trended for “Beatles in 3d”.
December 6th: Launch of Dubai Metro Locator – the U.A.E’s first Layar.
December 14th: Delivers European Directory Layars on time and on budget. They’re scheduled for launch at the beginning of January.
December 15th: Downloads of our apps surpass the 100’000 mark.
December 20th: Buys domain name AUGMENTAL.ORG – that’s gonna be good for something – not sure what yet!
It’s been an exciting rollercoaster of a journey so far and we can’;t wait to see developments in the next 12 weeks – let alone 12 months 
Cheers!
