Over the last few months, we’ve been checking out the Popcode Augmented Reality platform, which has been developed by students at Cambridge University. One of several new AR platforms to emerge over recent months, Popcode runs on both Android and iOS devices.
Like Qualcomm’s AR Platform, Popcode uses Natural Feature Tracking (NFT). An image is used to trigger the AR experience, rather than a fiduciary B&W marker-based augmented reality solution. Almost any kind of image can be used. This is great news for marketers, developers and consumers. Gone is the need for customised packaging and, most importantly, the need to be in front of a webcam, sat at your PC. We love to imagine using AR to trigger immersive experiences in a store or from a magazine advert, not just to marvel at augmented reality technology, but generate revenue. AR offers a wide range of new revenue streams: Advertising, Content Downloads, virtual goods and immersive brand experiences.
Unfortunately, distribution of Popcode Augmented Reality applications is not possible outside of the entertainment category due to licensing issues, but that didn’t stop us from downloading the developer kit and testing out some concepts.
At the end of last year, we went along to the Science Museum with a rather well-known UK celeb, James May of Top Gear. We explored the concept of using Popcode to create an Augmented Reality Museum Guide. The paid app would have given museum visitors a unique AR experience. Watch this space, as museums + augmented reality have a very bright future.
Popcode Video| Mobile Augmented Reality | Museums | James May
Popcode Video| Augmented Reality Packaging Solutions by mobilistar.com
Augmented Reality Packaging and Merchandising Solutions
The second concept is an Augmented Reality Packaging Concept. This is our first draft and includes some basic animation and a link to like / rate or buy the product.
Because there are no 3D capabilities on the Popcode platform, we have since honed and improved this concept using the Qualcomm AR SDK
Qualcomm AR Video | Augmented Reality Packaging
We have also recently used Popcode commercially on behalf of a client to augment T-Shirts, keep an eye out for details soon.