Augmented Reality & Visual Search
Mobilistar Co-Founder, Tracy Falke
Tracy Falke, co-founder of Mobile Augmented Reality start-up Mobilistar, has written a visionary piece on Bruce Clay’s blog entitled “The Future of Augmented Reality and Visual Search“.
It’s target audience, digital and search marketers, are being given a wonderful insight into the future of search thanks to this article. In it, Tracy likens the current state of AR & visual search technology to the eyesight of a newborn. Not ready for mainstream yet, but when it hits it will revolutionize the way humans and data interact.
There’s some great quotes taken from Eric Schmidt talking at the DLD conference about Augmented Humanity. I also added my own thoughts:
“The dominance of desktop systems in the search arena is rapidly drawing to a close. Their lack of portability, of context-awareness, reducing them to “dumb” WWW terminals useful only in office environments. We’re on the cusp of a new world order where handheld devices and wearables will become the primary discovery and information retrieval mechanism. By 2020 between 50 and 500 billion objects will be networked. Current search taxonomy will fail and, arguably, is already. A sleeker, smarter, more natural search interface will be required – one that enables you to touch, swipe, drag, gesticulate, talk and interact with the world around you. Augmented Reality will provide that interface.”
If you would like to hear more from Tracy, make sure you follow @Tracy_Falke and head over to Mobilistar to sign up to our Augmented Reality newsletter which provides market stats, recent news of our work and insights into the AR industry.
