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Why Invest in mobile Augmented Reality?

Posted by Howard on January 5th, 2010 1 Comment

The media are all abuzz with articles and information on augmented reality. Businesses large and small are asking themselves whether they need to have an AR presence and are busily trying to figure out how to fit AR into their marketing plans. Is it worth investing time and money into this burgeoning technology? Here are some of the benefits:

Strengthen your brand: Early adopters are enjoying masses of free publicity

197 million augmented reality-capable smartphones set to be in the global market by 2012,  91 million in 2010

Become a pioneer in what could potentially be the next paradigm shift in technology

Differentiate yourself from your competitors

Connect in an exciting new way with consumers

Target a new audience

AugmentReality.co.uk offers you the opportunity to enter the AR space quickly and efficiently. By launching a Layar you can tap into an expanding global user-base of hundreds of thousands of smartphone users. Contact us today to discuss your project.

Posted in Augmented Reality Technology

Augmented Reality will be bigger than Jesus!

Posted by Howard on October 9th, 2009 1 Comment
Jesus, concerned, asks his dad what he can do about his imminent over-shadowing

Jesus, concerned, asks his dad what he can do about his imminent over-shadowing

Way back in ’94 a UCLA student in LA told me all about this exciting new technology called the World Wide Web. I wasn’t a particularly geeky kid however, the concept grabbed me immediately and I set about writing a website. I remember evangelising to family & friends (in the UK) about this fantastic new technology – the typical response was underwhelming to say the least, hardly anyone shared my enthusiasm.  We all know what happened next: The Internet took off. 15 years on I’m still financed by the same website I wrote when just 16. I do enjoy saying I told you so….

There is a point to this history lesson. And it is that not since then have I had the same gut-feeling about a technology. My excitement this time: Augmented Reality

Just recently, in a bar in Mayfair, I was with a bunch of guys from a very well known SEO firm. I divulged my enthusiasm about AR. Surprisingly, they didn’t get it:

“Bigger than Jesus, you say? Haha“.  They scoffed

It was 1994 all over again.

Great memories.

I look forward to saying “I told you so” to them too :-)

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