http://www.augmentreality.co.uk/blog Augmented Reality Technology | Layar Development Wed, 11 Aug 2010 12:05:15 +0000 http://backend.userland.com/rss092 en One aspect of the Layar Development Cycle we take great care of - and we believe we are unique in that respect - is generating users / traffic. Many developers simply expect to build it and they will come. Not the case. We have developed a series of tried and techniques ... http://www.augmentreality.co.uk/blog/increase-users-to-your-laya.html From the maker of The Beatles Augmented Reality application comes Exile on Your Street – an app that lets Rolling Stones fans mythologize the band in augmented reality. With the app, which works on iPhone 3Gs and Google Android phones, Stones fans will able to fly-post their streets, homes or ... http://www.augmentreality.co.uk/blog/exile-on-your-street-the-rolling-stones-augmented-reality-app-for-iphone-and-android.html We  are pleased to announce our new feature for our customers: our Android Launcher App for Layar. So, basically, the app is a BRANDED desktop shortcut to your layer that's available to download in the Android Marketplace.  All AugmentReality customers get this and our Layar Stream optimization service included with any ... http://www.augmentreality.co.uk/blog/android-launcher-app-for-layar.html This is big news! AugmentReality are the first of the premium Layar developers to offer a fully managed cloud based hosting system. For those projects for which even our ultra-fast dedicated server wont cope with, i.e. a Layar with intense use of Audio/Video/3D  internationally - this is the optimum solution. ... http://www.augmentreality.co.uk/blog/augmentreality-offers-cloud-based-ar-solutions-using-aws.html It does exist, we have been there! Google's Zeitgeist event was this year hosted at The Grove Country Club in Hertfordshire, UK.  The attendee list read like a whos-who in business, all 300 were C-level. Speakers included Boris Johnson, Desmond Tutu, Sir Tim Berners-Lee, Eric Schmidt and Larry Page and Layars' ... http://www.augmentreality.co.uk/blog/google-zeitgeist-europe-2010.html We felt bad keeping all the cool stuff to ourselves, so, our latest layer - Screenshots Layer (3D) was launched a fortnight ago. This is a collection of some of the 3D objects we have tested in our AR Lab. The concept behind the layer is self-explanatory.  Load it up, view ... http://www.augmentreality.co.uk/blog/screenshots-layer-3d.html We are proud to announce the launch of the first of several Layars we have created for European Directories went live on Thursday for Zlate Stranky in the Czech Republic. A press conference at 9am officially marked the launch with a number of Prague's jounalists in attendence. The app has been ... http://www.augmentreality.co.uk/blog/zlate-stranky-layar-launches-in-czech-republic.html AR Lab#02: Augmented Reality Autos "From Our AR Lab" Every now and then we do stuff in testing that will never see the light of day….. that is, until now. Concept: Placing a 3D version of a new car in Augmented Reality is now possible with Layar. Couple this with an audio and video ... http://www.augmentreality.co.uk/blog/ar-lab02-augmented-reality-autos.html Every now and then we do stuff in testing that will never see the light of day.. that is, until now. The new "lab" category of this blog will showcase these tests. Every now and then we do stuff in testing that will never see the light of day..... that is, until ... http://www.augmentreality.co.uk/blog/lab01-from-our-ar-lab.html The media are all abuzz with articles and information on augmented reality. Businesses large and small are asking themselves whether they need to have an AR presence and are busily trying to figure out how to fit AR into their marketing plans. Is it worth investing time and money into ... http://www.augmentreality.co.uk/blog/why-invest-in-augmented-reality.html