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AR Lab#02: Augmented Reality Autos

Posted by Howard on January 8th, 2010 No Comments

AR Lab#02: Augmented Reality Autos

“From Our AR Lab”

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ar-car2

ar-car3

ar-car4

Every now and then we do stuff in testing that will never see the light of day….. that is, until now.

Concept:

Placing a 3D version of a new car in Augmented Reality is now possible with Layar. Couple this with an audio and video tour and you’ve got a great tool for selling autos. This is an early concept – the positioning and altitude issues seen in the screenshots can easily be ironed out in a production version.

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Lab#01: From our AR Lab

Posted by Howard on January 6th, 2010 No Comments
Every now and then we do stuff in testing that will never see the light of day.. that is, until now.
The new “lab” category of this blog will showcase these tests.

Every now and then we do stuff in testing that will never see the light of day….. that is, until now.

The new “AR lab” category of this blog will show you some screenshots of our concepts… and, maybe if there’s sufficient demand to produce it, we will.

LAB01 – The Burj Khalifa in Dubai

This is a 1:1 scale 3D model (860 meters high) of the Burj Khalifa in Dubai shown in augmented reality. The first screenshot (below) is taken 558 meters away from it.  If you walked towards it,  the true scale of this super-scraper would become clear

AR Burj Khalifa in Dubai

here it is from a little nearer:

Burj Khalifa from 72 meters

And looking up:

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We have been exploring the possibilities of placing 3D models of new buildings on top of their construction site, it’s possible right now! Contact us now if you would like to discuss your AR building concept.

Update 10th January 2009:

Some improved screenshots:

burj1sm

burj2sm

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Why Invest in mobile Augmented Reality?

Posted by Howard on January 5th, 2010 1 Comment

The media are all abuzz with articles and information on augmented reality. Businesses large and small are asking themselves whether they need to have an AR presence and are busily trying to figure out how to fit AR into their marketing plans. Is it worth investing time and money into this burgeoning technology? Here are some of the benefits:

Strengthen your brand: Early adopters are enjoying masses of free publicity

197 million augmented reality-capable smartphones set to be in the global market by 2012,  91 million in 2010

Become a pioneer in what could potentially be the next paradigm shift in technology

Differentiate yourself from your competitors

Connect in an exciting new way with consumers

Target a new audience

AugmentReality.co.uk offers you the opportunity to enter the AR space quickly and efficiently. By launching a Layar you can tap into an expanding global user-base of hundreds of thousands of smartphone users. Contact us today to discuss your project.

Posted in Augmented Reality Technology

MMX… the year of AR?

Posted by Howard on December 30th, 2009 No Comments

As we approach the year 2010 AugmentReality clearly hopes this will be the year of AR.  Much promise is heralded from this technology – the platform is there – as content creators we now have to deliver captivating, fun and useful applications.

Here at AugmentReality we have a few apps up our sleeves that will create much interest in the technology. Our new partnership with a top-class 3D lab in Palo Alto ensures that we are able to create stunning 3D graphics for Layar – keep an eye out soon for an updated Beatles model – It’s gonna knock your socks off!

We wish everyone a happy, healthy and prosperous MMX!

newyearCheers!

Posted in News

It’s only been 12 weeks

Posted by Howard on December 20th, 2009 No Comments

Since we launched our first Layar but even so we thought we’d do an annual review from an AugmentReality perspective…  starting in June with:

June 2009: Layar is launched in the Netherlands only.

July 1st: Layar is a featured app in the Android Markletplace (in Holland)

Sometime in August: Started to hear the buzz about Layar – coming from an online travel background instantly grasped the potential and the ideas started flowing.

August 19th 2009: Layar Global Launch on Android.

August 22nd: The day we got our API key. The hard work commences!

September 17th-23rd: AugmentReality launches 4 Layars in quick succession: London Tubes, UK Hotels, London Theatres and Food and Drink UK .

October 1st: Buys domain names augmentreality.co.uk, augment-reality.com and augment-reality.co.uk. How come they were still available?!

October 5th-9th: Another big launch week with Food and Drink Australia and Canada and Golf UK & USA Layars.

October 9th: www.augmentreality.co.uk is launched.

October 14th: Layar hits the iPhone app store – download stats go wild!

October 28th: Over 50’000 downloads of our apps to date.

October 29th: Invited to be one of 30 beta testers for Layar 3.0

November 10th: AugmentReality is contracted to develop Layars for European Directories (Yellow Pages) for Poland, Slovakia and Czech Republic.

November 11th: AugmentReality is featured in the developer catalog on the Layar.com website.

November 12th: In-N-Out Burger Layar launches.

November 19th: Attends CaT Event in London with Claire Boonstra (Layar co-founder and VP of Content and Community)

November 20th: Secures deal to develop Layars for a second major company: MTS (Russian telecoms firm with 91m subscribers)

December 1st: Layar 3.0 Launches - 5 showcases including our very own Beatles Layar. Twitter goes mad for it, must’ve nearly trended for “Beatles in 3d”.

December 6th: Launch of Dubai Metro Locator – the U.A.E’s first Layar.

December 14th: Delivers European Directory Layars on time and on budget. They’re scheduled for launch at the beginning of January.

December 15th: Downloads of our apps surpass the 100’000 mark.

December 20th: Buys domain name AUGMENTAL.ORG – that’s gonna be good for something – not sure what yet!

It’s been an exciting rollercoaster of a journey so far and we can’;t wait to see developments in the next 12 weeks – let alone 12 months :)

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AugmentReality.co.uk featured in Layar Developers Catalog

Posted by Howard on November 11th, 2009 No Comments

Today Layar officially recognised Augmentreality.co.uk as a developer partner and included us in their developers catalog.

Our listing highlights some of our developed layars along with our specialities and contact details.

AugmentReality.co.uk featured in Layar Developers catalog

AugmentReality.co.uk featured in Layar Developers catalog

Layar Project Delivery

Planning a Layar that will meet the future needs of your business.
Consultation: We’re happy to consult with technical or non-technical partners on project delivery without using impenetrable jargon.
Peace of mind: We are recommended by Layar themselves.
Layar Design – we can customise your Layar to seamlessly tie-in with your brand.

Planning a Layar that will meet the future needs of your business.

Consultation: We’re happy to consult with technical or non-technical partners on project delivery without using impenetrable jargon.

Peace of mind: We are recommended by Layar themselves.

Layar Design – we can customise your Layar to seamlessly tie-in with your brand.

Layar Hosting

We offer a hosted Layar service with a management interface.

Our dedicated servers are located in Telehouse in Docklands, London (UK).

Use our tried and tested framework to rapidly deliver your Layar project

Layar Management

Coming soon: A management application for your Layar.


Layar Advertising

Want to get your Layar App featured? We can help with that.

We will soon be offering in-app advertising (augmented reality billboards) for our existing Layars.

Contact us now with your project requirements.

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Latest news and a few thoughts

Posted by Howard on November 9th, 2009 No Comments

Blogs are not my forté, so instead of writing one,  here’s a few thoughts, list-stylee.

  1. I suggest if you’re the head of a large company without an augmented reality presence in 12-18 months time, you will have to play catchup (remember when the Internet started?)
  2. Handset augmented reality is definitely going to be the first type of AR to enjoy commercial success. The ubiquitous nature of camera-enabled smartphones ensures that.
  3. AugmentReality is now taking orders for Layar development.
  4. Our Layar web-service has been updated and improved to serve up error-free, and fast, layars.
  5. We are exploring further the merging of the social Internet and AR.
  6. We have new and exciting ‘viral’ Layars in production.
  7. Layar 3D is going to be AWESOME!
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Layar news

Posted by Howard on October 29th, 2009 No Comments
3 bits of news from the Layar HQ today.
1. The next platform targeted for a version of Layar, expected early next year,  will be the Symbian Platform, i.e. Nokia.
2. Layar have just completed a round of funding and have secured $1 million from European investors.
3. The Layar browser is featured in the “New and noteworthy” section of the iTunes App Store.
Layar featured in the new and noteworthy sections of the iTunes app store

Layar featured in the new and noteworthy sections of the iTunes app store

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AugmentReality.co.uk Layar apps downloaded over 50’000 times

Posted by Howard on October 28th, 2009 No Comments

50’000 downloads!  downloads

Considering our oldest apps have been live just a shade over 5 weeks we think that’s pretty good going.

Coming soon we have our first international apps with POI spanning the globe – and a 3D concept we are itching to tell you about…. but can’t yet :)

Also, I’m seeing Layar on the home page of the (UK) iTunes App store under the “New and Noteworthy” section. which should put a lot more users online.

These are exciting times indeed!

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Cool Layars! Including one from AugmentReality.co.uk

Posted by Howard on October 23rd, 2009 No Comments

Layar have posted a blog showing their favourite 5 Layars and we made into their list :)

Layars "Cool Layars" Blog Post

Layars "Cool Layars" Blog Post

They liked the Golf app! This application features over 16’000 golf courses across America and over 2000 in the UK, with details about the course and satellite view (so you can plan your shots in advance).

Congrats also to the 4 other featured Layars. Which included:

Mobnotes – short for “mobile notes” – allows you to share your preferred places with your friends

A simple way of telling where you are and what you do, even with photos and videos. You can register for Mobnotes in Layar and directly start sharing your notes with the rest of the world. Mobnotes has 80.000 users so far.
Developer: Gino Micacchi,www.mobnotes.com

Bankinter – Find Bankinter offices and ATM’s in Spain
Bankinter is the first bank in Spain to make a layer!
Developer: José Millares, www.signo-geo.com

Peaks – Peaks in Switzerland and the rest of the world
This layer shows the name and the height of mountain peaks. The geo-data for the layer is taken from www.geonames.org which is a public service that works in a wiki-like way. Everyone can easily add mountain names and heights. So, if you see that your favorite mountain is not in this layer yet: add it!
Developer: Josias Thony

Tim Hortons – Tim Hortons coffee stores in the US and Canada
This layer shows you where to get a cup of good ol’ Tim Hortons.
Developer: Brad Leege and Mathijs Gajentaan, www.winvolve.com

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