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Posts Tagged ‘Layar AR Browser’

Can we increase users to your Layer? Yes, we can

Posted by Howard on August 11th, 2010 No Comments

One aspect of the Layar Development Cycle we take great care of – and we believe we are unique in that respect – is generating users / traffic. Many developers simply expect to build it and they will come. Not the case.

We have developed a series of tried and techniques for promoting layers. Have a look at what we have achieved with Funda, the largest real estate company in Holland

Traffic for the Funda Layer

Traffic for the Funda Layer

But, I hear you say, Layar is growing the number of users – so doesn’t that growth just reflect more users on the platform? No, here’s 2 reasons:

1) There are more Layers built every week – so more competition.

2) I’ll share some stats from our own, as yet un-optimized, layers:

Non-optimized layer #1
Non-optimized layer #1
Non-Optimized Layer #2

Non-Optimized Layer #2

Non-Optimized Layer #3

Non-Optimized Layer #3

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Android Launcher App for Layar

Posted by Howard on June 24th, 2010 No Comments

We  are pleased to announce our new feature for our customers: our Android Launcher App for Layar. So, basically, the app is a BRANDED desktop shortcut to your layer that’s available to download in the Android Marketplace.  All AugmentReality customers get this and our Layar Stream optimization service included with any project. No other developer offers this!

As the Layar platform becomes more complex, and the number of Layers keeps growing we’ve heard many clients say that it is just too difficult to find individual Layars in the catalog – our Android Launcher App for Layar eases this problem for your customers by allowing them to have an app on their mobile desktop.

Once downloaded and installed the app will:

  1. Check for an installation of Layar
  2. If not installed a message will pop up pointing the user to the Layar Browser in the Android Marketplace.
  3. Display a full screen splash image of our choice.
  4. Loads Layar and automatically opens reality view of the associated layer.

No fuss, no searching… a great experience for your users!

Here’s show you some screenshots of the funda Android Launcher App:

The launcher gives you a presence in the Android Marketplace

The launcher gives you a presence in the Android Marketplace

Users can save a shortcut to the app on their desktop

Users can save a shortcut to the app on their desktop

A beautiful splash screen reinforces the branding

A beautiful splash screen reinforces the branding

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Google Zeitgeist Europe 2010

Posted by Howard on June 23rd, 2010 No Comments

It does exist, we have been there! Google’s Zeitgeist event was this year hosted at The Grove Country Club in Hertfordshire, UK.  The attendee list read like a whos-who in business, all 300 were C-level. Speakers included Boris Johnson, Desmond Tutu, Sir Tim Berners-Lee, Eric Schmidt and Larry Page and Layars’ own Maarten Lens Fitzgerald. AugmentReality were asked by Google UK to develop a special layer for the event and I was invited along to demo it for the 2 days.

Highlights included:

Demo-ing to Larry Page – his comment: “That’s cool”

Trying out a pair of AR glasses Maaten Lens Fitzgerald had brought along (demo-ing them was not so fun!)

Trying out Google Earth hooked up to 8 flat-screen TVs and a control stick.

Hooking up Layar to our big screen in the event demo area… must remember next time not to demo with an iPhone with a broken compass!

Seeing a robot solve a Rubiks Cube!!

Here’s a few shots from the event:

The Grove

Forum

DSC00400

Maarten with the AR Glasses

Maarten with the AR Glasses

DSC00421

DSC00417

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AugmentReality.co.uk Layar apps downloaded over 50′000 times

Posted by Howard on October 28th, 2009 No Comments

50′000 downloads!  downloads

Considering our oldest apps have been live just a shade over 5 weeks we think that’s pretty good going.

Coming soon we have our first international apps with POI spanning the globe – and a 3D concept we are itching to tell you about…. but can’t yet :)

Also, I’m seeing Layar on the home page of the (UK) iTunes App store under the “New and Noteworthy” section. which should put a lot more users online.

These are exciting times indeed!

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Cool Layars! Including one from AugmentReality.co.uk

Posted by Howard on October 23rd, 2009 No Comments

Layar have posted a blog showing their favourite 5 Layars and we made into their list :)

Layars "Cool Layars" Blog Post

Layars "Cool Layars" Blog Post

They liked the Golf app! This application features over 16′000 golf courses across America and over 2000 in the UK, with details about the course and satellite view (so you can plan your shots in advance).

Congrats also to the 4 other featured Layars. Which included:

Mobnotes – short for “mobile notes” – allows you to share your preferred places with your friends

A simple way of telling where you are and what you do, even with photos and videos. You can register for Mobnotes in Layar and directly start sharing your notes with the rest of the world. Mobnotes has 80.000 users so far.
Developer: Gino Micacchi,www.mobnotes.com

Bankinter – Find Bankinter offices and ATM’s in Spain
Bankinter is the first bank in Spain to make a layer!
Developer: José Millares, www.signo-geo.com

Peaks – Peaks in Switzerland and the rest of the world
This layer shows the name and the height of mountain peaks. The geo-data for the layer is taken from www.geonames.org which is a public service that works in a wiki-like way. Everyone can easily add mountain names and heights. So, if you see that your favorite mountain is not in this layer yet: add it!
Developer: Josias Thony

Tim Hortons – Tim Hortons coffee stores in the US and Canada
This layer shows you where to get a cup of good ol’ Tim Hortons.
Developer: Brad Leege and Mathijs Gajentaan, www.winvolve.com

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Nice Demo of Layar on iPhone in the USA

Posted by Howard on October 22nd, 2009 No Comments

This is a good demo/review of Layar on the iPhone from the USA – notice the Golf USA & Las Vegas Casino’s apps are very highly featured :)

This video was created by the guys at Insanely Great

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Augmented Reality featuring The Beatles!

Posted by Howard on October 16th, 2009 No Comments

beatlesrealityview

Here’s a new concept in Augmented Reality applications: The Beatles

This Layar application has every key location relating to the Beatles, from the Cavern Club in Liverpool to the Abbey Road Studios in London as well as dozens of other, less well known, points of Interest.

This unique application is your own personal tour guide, the waypoints will take you to the exact location of the landmark. You can read about the point of interest from the additional information we’ve provide in the actions menu. Who needs tour guides?

Oh and one more thing… When you are standing on the world famous Abbey Road pedestrian crossing within the description is a link taking you to the Abbey Rd live webcam… see yourself on tv! Sort of ;)

Launch date: Very soon! (we just sent it off for approval)

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