One aspect of the Layar Development Cycle we take great care of – and we believe we are unique in that respect – is generating users / traffic. Many developers simply expect to build it and they will come. Not the case.

We have developed a series of tried and techniques for promoting layers. Have a look at what we have achieved with Funda, the largest real estate company in Holland

Traffic for the Funda Layer

But, I hear you say, Layar is growing the number of users – so doesn’t that growth just reflect more users on the platform? No, here’s 2 reasons:

1) There are more Layers built every week – so more competition.

2) I’ll share some stats from our own, as yet un-optimized, layers:

Non-Optimized Layer #2

Non-Optimized Layer #3

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