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	<title>Mobile Augmented Reality &#187; zeitgeist event</title>
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	<link>http://www.augmentreality.co.uk/blog</link>
	<description>Augmented Reality Technology &#124; Mobile Augmented Reality &#124; Visual Search &#124; AR Development</description>
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		<title>Google Zeitgeist Europe 2010</title>
		<link>http://www.augmentreality.co.uk/blog/google-zeitgeist-europe-2010.html</link>
		<comments>http://www.augmentreality.co.uk/blog/google-zeitgeist-europe-2010.html#comments</comments>
		<pubDate>Wed, 23 Jun 2010 19:11:15 +0000</pubDate>
		<dc:creator>Howard</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Layar AR Browser]]></category>
		<category><![CDATA[zeitgeist event]]></category>

		<guid isPermaLink="false">http://www.augmentreality.co.uk/blog/?p=156</guid>
		<description><![CDATA[It does exist, we have been there! Google&#8217;s Zeitgeist event was this year hosted at The Grove Country Club in Hertfordshire, UK.  The attendee list read like a whos-who in business, all 300 were C-level. Speakers included Boris Johnson, Desmond Tutu, Sir Tim Berners-Lee, Eric Schmidt and Larry Page and Layars&#8217; own Maarten Lens Fitzgerald. AugmentReality [...]]]></description>
			<content:encoded><![CDATA[<p>It does exist, we have been there! Google&#8217;s Zeitgeist event was this year hosted at The Grove Country Club in Hertfordshire, UK.  The attendee list read like a whos-who in business, all 300 were C-level. Speakers included Boris Johnson, Desmond Tutu, Sir Tim Berners-Lee, Eric Schmidt and Larry Page and Layars&#8217; own Maarten Lens Fitzgerald. AugmentReality were asked by Google UK to develop a special layer for the event and I was invited along to demo it for the 2 days.</p>
<p>Highlights included:</p>
<p>Demo-ing to Larry Page &#8211; his comment: &#8220;That&#8217;s cool&#8221;</p>
<p>Trying out a pair of AR glasses Maaten Lens Fitzgerald had brought along (demo-ing them was not so fun!)</p>
<p>Trying out Google Earth hooked up to 8 flat-screen TVs and a control stick.</p>
<p>Hooking up Layar to our big screen in the event demo area&#8230; must remember next time not to demo with an iPhone with a broken compass!</p>
<p>Seeing a robot solve a Rubiks Cube!!</p>
<p>Here&#8217;s a few shots from the event:</p>
<p><img class="aligncenter size-medium wp-image-157" title="The Grove " src="http://www.augmentreality.co.uk/blog/wp-content/uploads/2010/06/DSC00403-300x225.jpg" alt="The Grove " width="300" height="225" /></p>
<p><img class="aligncenter size-medium wp-image-158" title="Forum " src="http://www.augmentreality.co.uk/blog/wp-content/uploads/2010/06/DSC00413-300x225.jpg" alt="Forum " width="300" height="225" /></p>
<p><img class="aligncenter size-medium wp-image-159" title="DSC00400" src="http://www.augmentreality.co.uk/blog/wp-content/uploads/2010/06/DSC00400-225x300.jpg" alt="DSC00400" width="225" height="300" /></p>
<div id="attachment_160" class="wp-caption aligncenter" style="width: 310px"><img class="size-medium wp-image-160" title="DSC00420" src="http://www.augmentreality.co.uk/blog/wp-content/uploads/2010/06/DSC00420-300x225.jpg" alt="Maarten with the AR Glasses" width="300" height="225" /><p class="wp-caption-text">Maarten with the AR Glasses</p></div>
<p><img class="aligncenter size-medium wp-image-161" title="DSC00421" src="http://www.augmentreality.co.uk/blog/wp-content/uploads/2010/06/DSC00421-225x300.jpg" alt="DSC00421" width="225" height="300" /></p>
<p><img class="aligncenter size-medium wp-image-162" title="DSC00417" src="http://www.augmentreality.co.uk/blog/wp-content/uploads/2010/06/DSC00417-300x225.jpg" alt="DSC00417" width="300" height="225" /></p>
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